Digital Promotion – Why Is It So Important for the Clinic?

If before people were choosing doctors based on friends' recommendations, now people are looking for medical information on the Internet. As a famous joke says – if you want to hide something well, it is better to hide it on the second page of Google search, because almost no one opens it.

Check: can you find your clinic at the top of Google search results?

The private healthcare market is where competition happens firsthand. More than two-thirds of internet users search online for information about physical health symptoms and conditions before seeing a doctor. In the US, around a third of adults search their symptoms online before consulting a professional.

Mobile is now the default way people do that search: the vast majority of online adults use a mobile phone for at least part of their internet activity, and smartphones remain the most common device for going online worldwide.

That's a large, mobile-first audience of potential patients – which raises the question: how well is our clinic represented online, and how accessible is our website on mobile?

A lack of online promotion for the clinic's website will harm sales and reputation, and will fail to give patients the right information about the clinic's services and benefits.

Why Search Engine Promotion Works So Well for IVF Clinics

Search engine promotion is one of the most reliable and measurable advertising channels for clinics. Unlike users who see a street ad, a display banner, or a promotional social post, people who search "IVF clinic Europe" or "fertility clinic in Europe" already need your services.

Each visitor who clicks the link and fills out an application becomes a lead – meaning 90% of the sales work is already done.

What Is a Lead?

By leads, we mean users who have shown interest in a product or service – for example, by calling the company or subscribing to its newsletter. These are "warm" leads, already positioned to buy, since they've given their contact details.

That means leads can be contacted directly: through social media, SMS, email newsletters, in-app notifications, or phone calls. For a clinic, a patient lead is the first step toward a first visit.

What Is Lead Generation, and Who Needs It?

Lead generation means attracting and gathering leads, identifying a customer's interest, and encouraging them to buy.

Marketers first study the target audience and build a portrait of the potential patient. From there, they form a lead generation plan – reaching consumers who are already actively searching, for example through relevant queries on Google.

About Adore Digital

Adore Digital Marketing Agency focuses on health and beauty digital marketing solutions. We develop innovative, result-oriented digital marketing strategies to grow your local and international patient flow.

From engaging patients on social media and running efficient, measurable digital ads, to improving organic search results and creating innovative solutions with AI and augmented reality – we help your clinic stand out from competitors and add real value to your brand.

Want to see where your clinic stands in search results?

Please contact us to arrange an online meeting.

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